Imagination has become reality for a bunch of lucky workers in London, when the world's first ever lickable lift was installed in their office building last week.
The lift, made from 1,325 lickable Jaffa Cakes, was inspired by everyone from Willy Wonka to Heston Blumenthal to Damien Hurst. It took technicians and artists four weeks to finish.
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The stunt was orchestrated by London-based media firm Mischief PR, in collaboration with McVitie's — the makers of the Jaffa Cake — for the 85th birthday of the orange and chocolate snack.
Thankfully co-workers sharing the tasty elevator won't be sharing each other's germs.
"On the hygiene point — once a Jaffa Cake is licked they're removed by the bell boy (out of shot) so no-one else can lick them," a statement read.
Would you really trust the bell boy to have spotted every single licked one though? The jury is still out for us.
In recipes: Orange and jaffa cake
Watch: The Willy Wonka kids: where are they now?