World's first lickable lift

Lianzi Fields
Tuesday, April 17, 2012
Lickable lift
Photo courtesy McVitie's

Imagination has become reality for a bunch of lucky workers in London, when the world's first ever lickable lift was installed in their office building last week.

The lift, made from 1,325 lickable Jaffa Cakes, was inspired by everyone from Willy Wonka to Heston Blumenthal to Damien Hurst. It took technicians and artists four weeks to finish.

Get recipes on your mobile wherever you are, for free

The stunt was orchestrated by London-based media firm Mischief PR, in collaboration with McVitie's — the makers of the Jaffa Cake — for the 85th birthday of the orange and chocolate snack.

Thankfully co-workers sharing the tasty elevator won't be sharing each other's germs.

"On the hygiene point — once a Jaffa Cake is licked they're removed by the bell boy (out of shot) so no-one else can lick them," a statement read.

Would you really trust the bell boy to have spotted every single licked one though? The jury is still out for us.

In recipes: Orange and jaffa cake

Watch: The Willy Wonka kids: where are they now?

More inspiration

Al dente: Cook your pasta like the Italians doAl dente: Cook your pasta like the Italians doItalians eat their pasta al dente, which means a little hard on the tooth, this is important because it keeps the pasta at an appropriate texture. Pasta cooked al dente will taste great and not be... Australian dieticians reject paleo diet as 'suspicious, impractical'Australian dieticians reject paleo diet as 'suspicious, impractical'While "paleo" remains a bit of a buzzword in foodie culture, the Dietitians Association of Australia has joined the ranks of professionals opposed to the diet saying the scientific evidence doesn't... Kris Jenner set to release her own kookbook... er, cookbookKris Jenner set to release her own kookbook... er, cookbookThe list of Kardashian tie-in merchandise has grown even longer with news that celebrity momager Kris Jenner is releasing her very own recipe collection.
advertisement
Get great recipes on your mobile wherever you are.