"Activated almonds" became the most talked about Twitter topic on Monday morning, after featuring in celebrity chef Pete Evans' Sunday Life column, 'My Day on a Plate'.
The menu, complete with alkalised water, apple cider vinegar, cacao nibs, carob, blueberry, goji berries and emu meatballs, received widespread ridicule for subscribing to a vast number of health food fads.
By 11am the term "activated almonds" had been tweeted 4320 times.
@retrogrrl: "Stand down everyone. The almonds are activated. Repeat, the almonds are activated #activatedalmonds."
@mitchfel: "Yelling 'activate' at all my food prior to meals now. #activatedalmonds."
@2011Census: "Wonder how many of the 24,902 people in the fruit and tree nut growing industry also enjoy #activatedalmonds?"
Evans took to Facebook to defend his diet choices.
"All I know is that I'm well aware of the consequences of eating 'dead' food," the My Kitchen Rules judge wrote.
"I'm a father, and I take that privilege very seriously, so for me striving for optimum health whenever I can so that I can be a responsible role model for my daughters, and still be able to surf right up until the end, is the obvious choice for me.
"I find it so bizarre as to why people sometimes find my food choice's so offensive?"
So what are activated almonds?
Evans says he starts the day with a smoothie made of blended alkalised water, organic spirulina, activated almonds, maca, blueberries, stevia, coconut kefir and two organic free-range eggs.
To most of us this probably reads like a tasty bird seed mix, but luckily we've put together a glossary to decode his "day on a plate".
Activated almonds: Almonds soaked in water for several hours, which promotes germination.
Alkalised water: Water that has been ionised or purified to reduce the hydrogen and acidity levels of the water.
Liquorice root tea: A tea made from the liquorice plant, also known as Chinese liquorice.
Coconut chips: Dehydrated or roasted coconut flesh.
Goji: A dried red berry also known as wolfberry, believed to be high in antioxidants.
Emu meatballs: Yes, actual emu.
Maca: A plant, roots of which are used in medicine and as a vegetable.
Stevia: A natural sweetener made from a chrysanthemum variety.
Coconut kefir: A yoghurt-like fermented milk drink.
Sprouted millet: A cereal that sprouts when soaked.
Sorghum: A tropical cereal grass, traditionally used as cattle fodder.
Cultured vegetables: Fermented vegetables such as sauerkraut and kimchi, favourites of raw-foodists.
Cacao nibs: Pieces of cacao beans that have been roasted and hulled.
Carob: A chocolate-flavoured product produced from the pods of the carob plant.
Author: Philippa Lees
Approving editor: Rory Kinsella.