UK writer Nikesh Shukla
has come up with an almost literal way to promote his new novel, Meatspace
The author has attached a tandoori lamb chop from London's Tayyabs
to a helium balloon and sent it 25km into the stratosphere to promote the book on loneliness in a connected world. Because it's meat and it's in space ... and such clips are commonly shared on social media.
But people have really got to stop sending food into the atmosphere to make novelty videos. Eventually the meals are going to start orbiting up there as space junk or raining down on us.
Keep watching for more food in space
, including burgers, pizza and a can of soft drink.