If 99 bottles of beer on a wall is an accident waiting to happen, this beer ad demonstrates the same number of tinnies isn't much more sensible.Austin Beerworks
has launched a 99-can slab of Peacemaker beer, and you may need to watch the video to understand why it's such a brilliant yet bad idea. Still, at about $106 ($1.07 per can) it works out to be better value than the 50-litre keg of Peacemaker, which retails in Austin
for $171 ($1.22 per can). And forget about spillage.
Putting aside the impracticalities, the 99-can slab is now one of our favourite food innovations
, along with grilling steaks over lava and peeling a mango with a cup. International Beer Day
will never be the same again.