Some ads are designed to make you crave something. A particular food, perhaps. Others are meant to put you off certain behaviour, such as transmitting communicable diseases. Rarely are the two motives confused but Little Baby's Ice Cream
's "Eyes Scream" campaign has done a wonderful job of disrupting that assumption.
The Philadelphia company's attention-grabbing video depicts people with tiny mouths for eyes crying out for the dairy product. And it's just as weird as the company's 2012 "This is a Special Time" campaign, where video of an ice-cream woman eating herself with a spoon has achieved 7.1 million views on YouTube.
Watch the videos and if you're still screaming for ice-cream, in a good way, check out some of our recipes