AEST 08:30, Thu May 3 2012
Richard Branson's branding knows no bounds. The man is now literally sticking his face in people's drinks, with the creation of new ice-cubes shaped like his own grinning mug. They're soon to be served on Virgin Atlantic flights, allowing the eccentric entrepreneur to travel "in spirit" alongside his upper-class passengers.
It may have taken a team of designers with "laser beams" six weeks to mould the tray, but we're still not entirely sure about Sir Dick's face bobbing around in our gin and tonics, or whether the beaming block resembles Branson, Jesus, or even Voldemort more.
Click through to see more of the world's coolest ice-cube trays.
Sir Richard Branson - an ice guy!